This module sets the foundation by covering digital marketing basics, the digital landscape, and key marketing channels. It introduces both traditional digital marketing techniques and AI-powered strategies.

This module focuses on the importance of websites in digital marketing and the role of user experience in driving conversions. It also introduces basic website analytics.

This module dives deep into SEO techniques to improve organic rankings on search engines. Students will learn on-page and off-page strategies to drive more traffic and increase visibility.

This module covers how to run paid advertising campaigns using Google Ads and other PPC platforms, including optimization strategies and the integration of AI for better campaign performance.

This module explores how to use social media platforms for marketing, including both organic strategies and paid advertising. It also delves into AI tools for social media management.

This module covers the essentials of email marketing, including list-building strategies, campaign design, and how AI can be leveraged to automate email marketing processes.

AI for Content Creation & Marketing

AI in Paid Advertising & Analytics

In the final module, learners will explore cutting-edge trends and futuredevelopments in digital marketing, including the role of AI, automation, and the integration of new technologies.

Emerging Digital Marketing Trends

The Future of AI in Digital Marketing